Kraft cans 'Road Kill' candy

LOS ANGELES (Reuters) - Kraft Foods Inc. said Friday it would bow to demands by the New Jersey Society for the Prevention of Cruelty to Animals (NJSPCA) that it stop selling candies shaped like animals that have been run over by cars.

The group publicly demanded removal of Road Kill candy, sold under Kraft's Trolli Gummi brand, earlier this week.

"This is not sending the right message to kids," NJSPCA spokesman Matthew Stanton said.

Kraft (Research) said it wanted to be sensitive to consumer concerns about the candies, which are shaped like flattened snakes, chickens and squirrels with track marks on their bodies. They were introduced last summer.

"We understand how this product could be misinterpreted, and we respect that point of view," Trolli Brand Manager Jim Low said in a statement.