The Glendale School District in California is facing some backlash from the recent news that it has retained the services of Geo Listening to track its students' social media activity. The rationale behind the program is (of course) the students' safety.
After collecting information from students' posts on social media
platforms such as Facebook, Instagram, YouTube and Twitter, Geo
Listening will provide Glendale school officials with a daily report
that categorizes posts by their frequency and how they relate to
cyber-bullying, harm, hate, despair, substance abuse, vandalism and
truancy.
Glendale Unified, which piloted the service at Hoover, Glendale and
Crescenta Valley high schools last year, will pay the company $40,500 to
monitor posts made by about 13,000 middle school and high school
students at eight Glendale schools.
It would appear that the school district knew there would be some
backlash, hence its decision to delay this announcement until the
beginning of
this school year, rather than "last year," when the
program was actually put into place. (The date stated in this article
may be incorrect. The founder of Geo Listening's
LinkedIn page
says the company formed in January -- unless "last year" means "last
school year.") Administration officials are already on the defensive.
Glendale Unified Supt. Dick Sheehan said the service gives the
district another opportunity to "go above and beyond" when dealing with
students' safety.
"People are always looking to see what we're doing to ensure that
their kids are safe. This just gives us another opportunity to ensure
the kids are safe at all times," he said.
A rather overwrought paragraph
on the company's About Us page attempts to sell fear and monitoring
system at the same time, much as Superintendent Sheehan did in the above
paragraph.
The Facts
Your students are crying for help. We have heard these cries of
despair, and for help and attention, loud and clear from students
themselves via their public postings on social networks. Many feel as
though no one is listening, and they are falling away from societal
connections. This trend can be reversed with more timely information
that we can provide to the appropriate school staff.
What Geo Listening appears to do is nothing more than aggregate public
social media posts linked to either the students or school district. Geo
Listening repeatedly points out that it doesn't "monitor email, SMS,
MMS, phone calls, voicemails or unlock any privacy setting of a social
network user."
This seems to be true, but not necessarily because Geo Listening is concerned about privacy. In its privacy policy,
it breaks down exactly what it does monitor.
Geo Listening is a social media monitoring system that allows school
districts to locate and process publicly available social media content.
School districts use the Geo Listening Services to access and aggregate
publicly available content on the Internet into regular reports and
dashboards. Public content is collected and provided to school districts
from the following websites:
· Twitter;
· Facebook;
· Instagram;
· Picasa;
· Vine;
· Flickr;
· Ask.fm;
· YouTube; and
· Google+.
By monitoring
only public posts on social media services, Geo
Listening is able to provide the district with reports on 13,000
students. Without having access to a report, it's tough to say exactly
what Geo Listening is turning over to the district. Here's what it says
it's looking for:
Geo Listening provides social media monitoring services (“Geo
Listening Services”) that enable school districts to locate and process
publicly available information about their students for the purposes of
combating bullying, cyber-bullying, hate and shaming activities,
depression, harm and self harm, self hate and suicide, crime, vandalism,
substance abuse and truancy.
There are some very broad terms in that list and without more information on
how
Geo Listening tracks or aggregates posts that fall into this very wide
net, it looks as though the system is apt to produce a lot of false
positives.
Then there's the question about
how it searches for offending
posts. Does it only run current students through its digital sifter or
does it include anyone who lists a Glendale school on their profile?
Does this dragnet also capture comments, tweets, etc. from non-students
who interact with Glendale students? If a student interacts with a
non-student's post that falls afoul of the guidelines, can they be
punished? These are just a few of the many questions this monitoring
service raises.
Beyond that, there's the fact that the service, as it's currently
implemented, is incredibly easy to circumvent, something Geo Location's
site even discusses in its privacy policy.
How to Opt Out
If you would like to ensure content that you post through a social
media platform or profile is not monitored by Geo Listening, you should
ensure that your social media posts are non-public. Geo Listening only
collects publicly available information. Therefore, if a social media
platform includes settings that allow you to designate your posts as
private, doing so will ensure your posts will not be collected.
It would seem that stating this openly somewhat defeats the purpose of
the program, but it does give Geo Listening a pretty strong defense
against privacy violations. Geo Listening, however, seems fairly
confident that most students won't "opt out,"
according to this answer in its FAQ.
Most users below the age of 25 do not utilize the available privacy
settings because they are seeking to be recognized for their respective
posts. They have chosen to post in the public domain in exchange for
popularity and a decreasing ability to communicate effectively face to
face.
Personally, I feel Geo Listening is underestimating the teens it's
monitoring and the little dig it throws in during the last sentence is
unseemly. Insulting the people you're spying on is the sort of thing
that comes back to haunt you.
Geo Listening doesn't address one of the biggest flaws in its system
anywhere in its statements: trolling. Once students realize their public
posts are being monitored, they're likely to respond with deliberately
objectionable statements in order to trigger a response from the school
system. Once this starts happening with any frequency, it will be much
harder to separate the legitimate problems from the fake, while also
providing legitimate bullies with a handy excuse.
Then there's the fact that the monitoring makes no distinction between
posts made at school (where the school should presumably have some sort
of say, especially if these are made using school equipment) and those
made
outside of school, away from the school's jurisdiction. Some
will argue that the type of behavior being monitored crosses both
boundaries and therefore
should be the concern of the school. But
opening this door will lead to more monitoring of kids' (theoretically)
private lives rather than what should actually be under the school's
purview.
Also of some concern is Geo Listening's mobile app, which basically
turns any phone possessed by a student, parent or school staff member
into a "Report" button.
Geo Listening also provides a free mobile application to each
respective school's parents, students and staff. This mobile application
provides each stakeholder the ability to anonymously report incidents
that are experienced or witnessed.
While having an easy way to collect anonymous tips on incidents of
bullying is a theoretically good idea, in practice it often just becomes
another avenue of abuse. The district may have thought it was
offloading something it didn't have the time and resources for
(monitoring students' social network use 24/7) to a third party, but the
exploitable flaws in the system indicate a significant amount of
investigative and followup work will be generated -- all of which will
have to be handled by school administrators.
If administrators are sluggish in their response to reported issues, it
will give the appearance that they only really care about
appearing to do something, rather than actually
doing
something. And Geo Listening's rationale ("only public posts") for
tracking students off-campus isn't really that much different than the
FBI, NSA, et al
abusing the Third Party Doctrine
in order to hoover up huge amounts of metadata. Just because it's been
created doesn't automatically mean it should be collected.
It's another bad administrative decision based on an impossibility
(keeping children safe "all the time"), one that's likely to hurt the
school in the long run. Unfortunately,
this news has attracted the attention of another California school district, one which obviously hasn't read the comments attached to the dozens of stories about the monitoring system.
Burbank’s schools chief said she plans to keep an eye on neighboring
Glendale Unified, who recently hired a Hermosa Beach-based company to
monitor the public social networking accounts of its middle and high
school students.
“We do not currently monitor students’ social media sites and we have
not yet researched the program that Glendale Unified has implemented,
but we will be gathering more information,” Burbank Unified Supt. Jan
Britz said in an email Thursday.
No one "keeps an eye" on something like this unless they think it's a
good idea, but just need some additional justification or a lower
bidder. Officials don't "keep an eye" on ideas they've dismissed out of
hand as being "terrible" or "not for us." The expectation of privacy as
it pertains to public posts is very limited, but as diminished as it is,
it's not completely unwarranted for the student body to feel they
should be able to leave campus without the school following it around
and reading its posts over its shoulder.
[More excellent posts on the same subject at
Free Range Kids and
Popehat.]